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UNLABEL – Fashion Beyond Categorization

GG Zurich
GG Zurich posted on June 11, 2019

We always love to drop into the Museum of Gestaltung, it always poses us fascinating questions from design and culture and life.

This new curators from the Masters of Art in Zurich University were given the opportunity to create an exhibition and this was the idea selected for presentation to the public: UNLABEL – Fashion Beyond Categorization.

It made us think, how are we curators? When we look in our wardrobe, how do you select from your collection? What do you wear? How do you choose? Does it ‘spark joy’? Is it comfortable? Is it ‘you’? What is you? The exhibition UNLABEL questions the stereotypes of fashion. Is pink just for girls and blue for boys? Do only women wear skirts and men trousers?

UNLABEL presents the standpoints of eight fashion designers who think beyond the categories of “man” and “woman” and see fashion as a fluid form of expression. Visitors are encouraged to question stereotypes and invited to deconstruct them with scissors and put them together in a new way. Winding thread we answered a questionnaire about how we dress and shop. . . it really left us thinking. . .

Check it out through September 2019
Tuesdays – Sundays: 10.00 – 17.00 | Wednesday: 10.00 – 20.00

Design (Gestaltung) Museum | Pfingstweidstrasse 96, 8005 Zürich | Website

Zuri Girl Tip: Check their website for accompanying artist talks and workshops.


Kaye Bio

Article & photo contributed by Kaye Llewelynan Australian surfer far from the sea, she can be caught gazing wistfully out at the lake, but mostly found painting at the mal_Raum, drawing out desires at emBOLDed or glimpsing synchronicities around Zurich on her bike, with the red spotted seat.

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