Header Winter

Luis Trenker Alpine Lifestyle

GG Zurich
GG Zurich posted on December 12, 2019

Stylish alpine lifestyle brand, Luis Trenker, combines casual elegance with a nordic feeling. Just steps from Paradeplatz is a boutique that is sure to stop you in your tracks and allow you to imagine your next alpine adventure. We stepped inside the world of Luis Trenker and fell in love with the history, quality and passion this brand represents.

The Boutique in Zurich. Luis Trenker opened its doors on Pelikanstrasse 5 in December 2018. Since then, fashionable Zürichers have donned their threads around the city and on weekend getaways to Graubünden and beyond. The classic collections are surrounded by the outdoor “berg” collection along with many stylish accessories such as scarves, belts, bags and shoes. A living wall of moss, rustic wooden floor and retro photos adorning the walls invite you to step inside and discover this South Tyrolean fashion brand.

The Elegance. Austrian mountaineering icon and film producer, Luis Trenker, created this Tyrolean lifestyle brand that represents a beautiful combination of city, countryside, mountain and valley. One of the absolute highlights of the collection are the newly developed ski parkas, which are not only suitable as fashionable ski clothing for cold winter days, but also prove to be an all-round reliable and very stylish rain parka.

The Fun. We all know that the right outfit can make you feel incredible from the outside in. With Luis Trenker, you have the option to go with a classic look, or expand your horizons and try on a cheerful color or fashionable print that you normally wouldn’t normally be drawn to wear. The quality design and attractive Italian fit will surprise you with an instant dose of “let’s do this!”

His & Hers. Couples will enjoy shopping the boutique together, or you can surprise him with a gift that will last for years to come. The brand represents the “Alpine Side of Life” that can be found in exquisite traditional materials combined with modern cuts that provide warmth and style. The ski wear combines functionality, innovation and unique design and in terms of the quality of down and wool used, they use only ethical European providers. For example, we love the story behind the wool coming from Villnösser Brillenschaf in South Tyrol.

Summer Vibes. Fashion conscious adventure seekers will love the Summer 2020 collection that combines the same high quality materials and modern cuts iconic to Luis Trenker… “a concept, a legend, a myth” as he is known. With the collection, you will feel inspired to explore your freedom and adventure beyond your comfort zone.

Luis Trenker Store
Pelikanstrasse 5, 8001 Zürich (map)
+41 44 210 17 17 . Website

Our Favorites

Winter Magic in Switzerland

This year, we need safe options to celebrate the holidays and Switzerland’s glorious winter season. Covid may require us to distance and imagine smiles behind masks…however, it cannot dampen our desire to explore.

read more


Lockdown was catastrophic for small businesses, but the these trailblazers found strength from within and didn’t skip a beat. We are honored to share their stories.

read more