Lipika Bajaj Kruger

GG Zurich
GG Zurich posted on June 21, 2018

She entices you with tales of the Silk Route.

A brand filled with inspiration derived from the stories of the silk road that went from Asia and Europe, Lipika Baja Kruger dives deep into meaning and culture in her brand.

Scarves, beachmats, earrings and more, you are sure to find exactly what fits your personality! All handcrafted and made with care, her products are made to be used for a lifetime. Here’s what we learned about Lipikia Baja Kruger and her brand, Bombay Birds!


Job Related

GG: What, or who, inspired you to enter the field of work you are in now?

Lipika Bajaj Kruger: I was always a fan of handcrafted fabric and wanted to work with artisans. However, life had other plans for me… When I moved to Zurich in 2012, I had the chance to follow that dream and I grabbed it! I was mostly inspired by the study of traditional textiles and the passion of the craftspeople that we work with.

GG: Tell us about your latest projects…what are you working on at the moment?
Lipika Bajaj Kruger: We are working on our new pashmina collection for winters, called – Tales of the Silk Route: Hundreds of years ago, traders, weavers, artisans of many crafts, and other travelers journeyed between the vast wilderness of Asia to Europe. They travelled through mountains, rivers and deserts. We know it as The Silk Road.

These explorers traveled from far eastern China to far western Europe and everything in between, alongside horses & camels in long caravans. They saw the colors change, the seasons change, the foods change and along the way, at inns and retreats, they told their stories. Colorful, silly, wise and some love stories! Many are fables with lessons of good. Many great events happened on this ancient road, but our collection is based on these stories that bind the elements together in a whole. Bringing endless possibilities to the openminded adventurers and seekers. 



GG: Tell us something most people don’t know about you?
Lipika Bajaj Kruger: I am most creative when I design during late nights into the wee hours of dawn…

GG: What are some favorite beauty products you cannot live without?
Lipika Bajaj Kruger: Schmidt’s Jasmine Tea Deo Stick


Local Tips

GG: Tell us about you out on the town…any favorite restaurants or boutiques that we should check out?
Lipika Bajaj Kruger: A “must visit,” boutique according to me in Zurich are as follows:

GG: Favorite restaurant/cafe in Zurich?
Lipika Bajaj Kruger: Too many!



GG: How do you keep organized?
Lipika Bajaj Kruger: I don’t. I am very unorganized!

GG: What is your favorite inspirational quote?
Lipika Bajaj Kruger: “If you tell the truth, you don’t have to remember anything.” Mark Twain



GG: What advice would you give to your younger self?
Lipika Bajaj Kruger: Follow your heart and ride more roller coasters…


Bombay Birds


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