Fashionhotel is quickly becoming one of the design and fashion must-dos here in Zurich. This weekend, fashionistas are headed to the 25hours hotel to shop at over 60 “pop-up” shops featuring fabulous clothing, jewelry, beauty products & services and home goods from top brands and local startups alike. Zuri Girl visited Fashionhotel 2015 and discovered a new trend arriving in Switzerland – the uniqueness and flair that some of the top local Swiss designers are trying to bring to our Zurich fashion world. We got the inside scoop on some of the top unique shops to lookout for among so many fabulous shops.
Lifestyle: My InStyleBox
You know that excited feeling you get opening a gift on your birthday? Well, now you can have that every single month with My InStyleBox, a surprise gift box delivered straight to your doorstep! The box is filled with all sorts of treats for women (think items like make-up, skincare, candles, perfumes, scarves, jewelry, a magazine and even a gutschein to pick up fresh flowers). And the discount is big – you’re getting at least double to triple the value of what you pay. We love that each month has a theme, all curated by a local Zurich trio who are stylists and personal shoppers. Zuri Girl Insider Tip: May will be a Cosmopolitan theme à la Sex and The City and June will be a Bohemian theme. (Website)
Lingerie: Vicky Bonheur
Vicky Bonheur is an exclusive lingerie shop that produces only unique, limited-quantity pieces to ensure each piece is special. Their goal is to make every woman look and feel sexy and exceptional in intimate apparel. The designs are beautifully lacy and feminine with a hint of flowery innocence. We also fell in love with their limited-edition shoe collections for both men and women that used a lot of high-quality suede and leather. (Website)
DillySocks are colorful and offer fun and unique patterns on socks that can dress up any outfit. With colorful and wild socks coming into style these last few years plus this year’s big spring/summer trend of socks with heels, we simply had to be on the lookout for a great pair of socks. You can tell the creativity that Sean Pfister and Claudio Lumbiarres, co-designers for DillySocks, bring to the company based the types of unique collaborations they do; they started working with interior designers to create special collection socks based on unique interior design motifs. (Website)
Accessories: Tara Style Jewelry & More
Tara Style offers beautiful jewelry handcrafted in Indonesia. The designs are minimal and modern but contain a traditional element to them. Unique to Tara Style is the quality of the products for the affordable prices (hard to find in Switzerland!) plus all of the items are fair-trade. The designer of the jewelry, local Swiss designer Tsedi Kaning, was inspired by her travels around Asia and wanted to bring that beauty back to Switzerland. We love that the pieces are made by hand in small volumes and created “100% with love.” Zuri Girl Insider Tip: Shop Tara Style now and you can be a trendsetter – the brand will soon be sold in Zurich…Glattzentrum Wallisellen starting May and also at GLOBUS shop at Bellevue Zurich from 6 to 26th July and 24 August to 13 Sept. (Website)
It was so hard to create this list because Fashionhotel showcases so many amazing talents and we wish we could highlight them all! Which shops were your favorites?
Article contributed by Zuri Girl: Lisa Christen. Lisa’s blog The Honeymoon Life chronicles her mishaps and sarcasm as she transitions from being an American career-woman to a Swiss Hausfrau in Zurich. She often embarrasses her husband in her posts, so enjoy! Picture courtesy of Julie Norman Photography.
Photos courtesy of My InStyleBox, Vicky Bonheur, DillySocks, and Tara Style respectively.
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