Desiree and Loredana

GG Zurich
GG Zurich posted on March 24, 2018

A brand known for it’s women’s jackets and coats, read on to find out more about Velvet Novel.

They push the limits when it comes to designing women’s jackets that are casually elegant…and we especially love their silk scarves.

Desiree Gabriel and Loredana Steiger work as a team to create their brand, Velvet Novel. Inspired by architecture, art and the idea of buying less items, but buying quality that will last, the team has created a brand known for its elegance, ease, and sustainability.


Job Related

GG: What, or who, inspired you to enter the field of work you are in now?
Desiree & Loredana: There are a variety of designers who run a business as a team. We believe that working together has a big value when thinking about about new solutions, creativity and inspiration. As an inspirational example: Maison Martin Margiela.

GG: Tell us about your latest projects…what are you working on at the moment?
Desiree & Loredana: Right now, we are in the midst of planing and designing the collection for automn/winter 18/19.


GG: Tell us something most people don’t know about you?
Desiree & Loredana: We’ve known each other since kindergarten. Then we later met up again in Basel while studying fashion design.

GG: What are some favorite beauty products you cannot live without?
Desiree & Loredana: We love to use natural beauty products without any artificial ingredients. To make sure we are on the right path, we often use the webpage: CodeCheck.

Local Tips

GG: Tell us about you out on the town…any favorite restaurants or boutiques that we should check out?
Desiree & Loredana: There are plenty of nice concept stores in Zurich, for example: Mary Jane Boutique, Rumourzämä and Die Macherei.


GG: How do you keep organized?
Desiree & Loredana: We are just the two of us. Each one is aware of her own personal strengths. So sometimes, we do the work together, other times we divide the tasks among ourselves depending on our personal skills.  

GG: What is your favorite inspirational quote?
Desiree & Loredana: “A comfort zone is a beautifil place, but nothing ever grows there.”


GG: Favorite blogger to follow: food/fashion/news?
Desiree & Loredana: We still love the surface feel of a magazine. One of our favourites is the architectural magazine Hochparterre

GG: What advice would you give to your younger self?
Desiree & Loredana: Keep on doing what you love to do.


Velvet Novel
Website .

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