Lockdown was catastrophic for small businesses, but the team at Velocity Switzerland didn’t skip a beat. They gave their spin bikes temporary homes, kicked ass with daily IG workouts for free, and pushed their team to new levels of inspiration for everyone who followed.
There were trailblazing leaders during the Corona-crisis and we caught up with Mallory Nieman, Founder & CEO of Velocity Switzerland to find out more about how she has been working tirelessly behind the scenes to keep her business and her team afloat during these uncertain times. She is one of the true #CommunityCultivatorsZuri because as the nucleus to her business, she is dedicated to nurturing and growing everyone around her and we are thrilled to share her story…
Name. Mallory Nieman
Heart. Velocity Switzerland
Backbone. Family. Nothing beats a call to home. It always manages to clear my head. And my husband is my rock.
Inspiration. Tell us about Velocity. How did you jump from idea to building your dream?
Velocity was inspired out of a need. Being an expat in Zurich, I had found some friends in my first few years, but I missed something bigger. I needed a place to belong, and I knew many others probably did too, whether Swiss or from abroad. So I did my best to build it, and I hope it’s brought to others what it’s brought to me.
What is the story behind the name “Velocity”?
We wanted a name that worked for both expats and locals, since we believe Velocity is anything but exclusive. When we were thinking of words like ‘Cycle’ and ‘Bike’, we then said ‘Velo’, and voila… Velocity! It came quite quickly, actually.
Evolution. How has your business changed from the day you opened, through to before the Corona crisis and how it has evolved as of recent?
We started with cycling, but diversified with Power strength training on Xformer machines when we expanded with two new studios in 2019. When COVID-19 hit, we gave our bikes to customers to take care of at their homes, and started providing strength and ride classes online. We didn’t charge money for either and want to do everything we can to support others through this tough time.
The Corona Community. You’ve been a trailblazer in adapting quickly. How did you do it?
Things have changed drastically since we were forced to close our doors to the public, but we adapted immediately. Now we only have 4 people per class, which means 60 bikes are still in people’s homes, and we’re still offering classes “live from the studio” so we can reach as many people as we can.
The Future. How do you foresee things changing in the short and long term future for Velocity?
I think it will be a gradual step by step return to what it was before, and it could take a very long time. As a next step we hope to have more people in the Ride classes, but still keep the 2 meter distance between bikes. I do think that some things, like the post-class high-five, may never return, and that’s okay – we’ll adapt!
Network. Small businesses you support that we can highlight here?
Ohhh all of them! But here are a few of my favorites:
Roots & Friends
Fork & Bottle
Thank you Mallory for sharing your heart’s passion with us! Best wishes for the future of Velocity and we encourage you to check out their scheudle at a location below:
Velocity Zurich West
Naphtastrasse 6, 8005 Zurich
Gutenbergstrasse 1, 8002 Zurich
Gubelstrasse 5, 6300 Zug
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