Who we are…

GG Zurich
GG Zurich posted on February 3, 2011

Girlfriend Guide was created in 2011 when two “new to town” ladies met in a small Zurich cafe with a pot of mint tea and their mac computers with a goal to help women discover the city. Through the years we welcomed more than 20 contributors to join our team and we are beyond grateful for the community established long before the days of Facebook Groups and local Instagram celebrities.

We encourage ladies to IMMERSE themselves into their community, EXPLORE all that Zurich has to offer and SHARE their tips with other women via our:

City Guide

Browse our personal recommendations to discover Zurich’s independent businesses in the City Guide.

Events Calendar 

Plan your social diary with the Events Calendar, an easy to use, searchable list of “what’s on” in Zurich.


We hope to intrigue, tempt, make you feel good from the inside out, and inspire you with the following columns:

See + Do
Eat + Drink
Shop & Style
Health + Beauty
Home + Family

Exclusive Events

From makeover sessions and personal shopping tips, to fitness classes and wine tastings, we have hosted many events. Everyone is welcome!

Regardless of your anticipated length of residence in Zurich, Girlfriend Guide is designed to help you feel welcome and turn your Zurich house into a home.  Allow us to help you “Discover Your City”.



PS: If you like what you see, please sign up for our monthly eNewsletter and be the first to know about exclusive local happenings, win free event tickets and enter raffle prize giveaways when you find us on Facebook, and Instagram!

The voice behind Girlfriend Guide…


I’m Deja and since Autumn 2019, I took over Girlfriend Guide as an independent. My time is split between sharing inspirational stories via articles on the blog and spontaneous happenings on Instagram, all while raising my 6 year old son in the Suisse Romande.

Thank you for following and if you would like to connect personally, please get in touch!


The original Co-Founders – Deja Rose & Angelica Cipullo

Deja Rose, Co Founder (pictured left)

A travel addict at heart and hospitality connoisseur by trade, Deja drives Girlfriend Guide’s creative design, brand personality and she defines a ‘Girl on Fire’ when it comes to launching special promotions like our annual Advent Calendar since 2012. With a degree from Cornell University and a CV of global 5-star spa management and development roles, she’s living her passion uncovering the gems of Zurich and the people that make them happen. Since 2017 she relocated to the Suisse Romande to raise her family, but she continues to drive the activities of Girlfriend Guide to Zurich and has ambitious goals to continue the brand.

Angelica Cipullo, Co-Founder (pictured right)

Passionate about gourmet food, adventure travel and her loveable family, Angelica is the glue that held Girlfriend Guide together by managing the daily operations of all things Zuri Girl. She left the security of the corporate world, working for global corporations and agencies for prestigious events including the Masters Tournament, the Super Bowl, NHL All-star Game and NASCAR races, to chase her dream of living abroad and starting a business in a foreign country. She is energized by exploring the city, meeting inspiring business owners and sharing these gifts with our readers via creative writing and over CHF 25,000 in prizes via contests and giveaways. She can be found enjoying the Badi with her kiddos in summers and a luxurious cup of hot chocolate in winters.

After 8 incredible years together, Angelica resigned from Girlfriend Guide in 2019 and the platform would not be where it is today without her.

Our Favorites

Winter Magic in Switzerland

Covid may require us to distance and imagine smiles behind masks…however, it cannot dampen our desire to explore.

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A Pure-fect Skincare Routine

The obsession with – what is HER morning routine? – is so yesterday. We want to know, what is her SKINCARE routine?

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