Saloni Duggal Shrestha

posted on | updated on | by Zuri Girl

She gives us a taste of sophisticated India with her brand, Protsaah.

Saloni Duggal Shrestha is the creative mind behind the brand Protsaah.  With products imported from developing countries,  Protsaah is a socially-conscious, ethical fashion brand that works solely with communities affected by violence and instability.

Job Related

GG: What, or who, inspired you to enter the field of work you are in now?
Saloni Duggal Shrestha: A young twenty-something Pashmina/ Cashmere weaver in Kashmir, India (one of the world’s most dangerous and longest running conflict zone, since six decades), said to me, in a very matter-of-fact manner without a speck of guilt, – ‘It pays better to be a terrorist than to be an artisan on this loom…you always have cheaper machine made pashmina from neighbouring countries, very few truly care enough about the art or the artisans?’. The first jolt to my obliviousness and the restlessness had been triggered, which led me to launch Protsaah’s ‘Gulmarg Collection’. Socially responsible, authentic, handcrafted Pashmina/ Cashmere scarves sourced ethically from the conflict zone of Srinagar Valley in Kashmir, its birthplace.

GG: Tell us about your latest projects…what are you working on at the moment?
Saloni Duggal Shrestha: In the process of developing a project to make soap and body care natural products from the conflict zones of Kashmir, Afghanistan and Gaza.



GG: Tell us something most people don’t know about you?
Saloni Duggal Shrestha: I can’t draw to save my life!!

GG: What are some favorite beauty products you cannot live without?
Saloni Duggal Shrestha: Lotus Oil from Clarins & Moringa Body Butter from Body Shop.


Local Tips

GG: Tell us about you out on the town…any favorite restaurants or boutiques that we should check out?
Saloni Duggal Shrestha: Juice Market and Boutique 1.

GG:  Favorite restaurant/cafe in Zurich?
Saloni Duggal Shrestha: ViCafe Bellevue – Their coffee calls out to me from a mile!!! 
or Maison Blunt when I crave tea.



GG: How do you keep organized?
Saloni Duggal Shrestha: I don’t know really.  I was a very well planned person earlier but after having both my kids, its a miracle how I juggle and can manage to have all my balls in the air.

GG: What is your favorite inspirational quote?
Saloni Duggal Shrestha: “Dream is not that which you see while sleeping it is something that does not let you sleep.” ― A.P.J. Abdul Kalam



GG: Favorite blogger to follow: food/fashion/news?
Saloni Duggal Shrestha: Andrea Monika Hug (

GG: What advice would you give to your younger self?
Saloni Duggal Shrestha: Be patient.