Where does the coffee you drink every day come from? Who grows it – and under which conditions? Direct Coffee, the social startup of Zuri Girl Marie and her husband Michael, want to give you the answer.
When autumn leaves change their colors and are falling from the trees in Zürich, the coffee harvest in Africa begins. This year you can spend the cold and rainy days with a hot coffee mug in your hand at home – and follow Marie and Michael online on their journey to the roots of the coffee. In Madagascar and Ethiopia, they will source Robusta and Arabica coffee beans to blend an aromatic and full-bodied coffee for their biodegradable and Nespresso® compatible capsules.
Get ready for beautiful photographs of the coffee harvest, for stories about the farmers’ lives, and funny anecdotes about the journey. Via the fair trade platform gebana Marie will regularly update her supporters on the search for smallholder coffee farmers in Madagascar and on the implementation of the social projects in Ethiopia.
Because this is what makes the startup social: For each package and bottle of coffee they sell, Marie and Michael support one child in the region where their coffee comes from. This November they will organize an eye test day at the school of the coffee cooperative in Limmu, a rainforest town in the mountains in West Ethiopia. 1004 children attend this school – and none of them wears eyeglasses. Direct Coffee wants to change that.
Don’t miss this wonderful opportunity to see beyond your own nose and learn more about coffee – a day-to-day product we normally take for granted.
Article & Photos by Zuri Girl Marie Tuil, Marie is the founder of Direct Coffee. Before her coffee adventure she was working as a journalist. She quit the job to make her dream come true: Working for Africa while living in Zurich. She loves traveling – but she also loves coming back home.