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Everyday Essentials

Blue Lemon Intimates
Everyday Luxury…Casual is sexy in this intimates boutique. From comphy soft cotton bras to ‘curl up on the sofa and get lost in a great book’ lounge pants, this private label brand will provide the perfect balance of quality and fit that you are looking for. Bonus: they even have a men’s section so you can get something for him, then show off what you got yourself as well!

Paradeplatz – Tiefenhöfe 10, 8001 Zurich (map)
Website . Tel: +41 44 210 36 35


Fashion Room
Classy Meets Modern…Fashion Room is a chic, intimate boutique, perfect for the gal that likes to flirt with the latest trends, but feels most comfortable sticking to classic looks. Designs are playful, mixed with just enough sexiness.  Find everyday  looks as well as a small selection of fancy dress attire and business suits. Desginers include: Amor & Psyche, Elisabetta Franchi, Citizens of Humanity, Bruno Manetti, Celyn b.

Strochengasse 7, 8001 Zurich (map)
Website . Tel: +41 44 210 36 35


Scotch & Soda / Maison Scotch
Classic Vintage as Unique as You… this Amsterdam-based fashion powerhouse has been making classic look cool since the 80’s. The clothing is inspired to be young, worldly, and forward thinking, while keeping a classic edge.  With the Scotch & Soda men’s collection, the Maison Scotch women’s collection, and the kids’ Scotch Shrunk collection, you’ll find everything you need in one place. Zurich’s Flagship store.

Rämistrasse 6, 8001 Zurich (map)
Website . Tel: +41 43 268 49 79


pr5Pretty Rad
Indeed Pretty Rad… An assortment of high-end street fashion, this trendy & cool shop owner designs and sources clothes, jewelry and accessories from designers hidden all over the world. 2 small boutique rooms are set with inspiration from the owners travels and passion for patterns & colors. Kiss goodbye to boring wardrobe days and welcome a bit of mis-match & funk into your life.

Grungasse 7, 8004 Zurich (map)
Website . Tel: +41 44 557 19 72


Our Favorites


Lockdown was catastrophic for small businesses, but the these trailblazers found strength from within and didn’t skip a beat. We are honored to share their stories.

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Enter to WIN. Vintage Sunglasses

We are giving away 10 pairs of these summer sunglasses from cerjo ® Switzerland, a family owned company based in Delémont.

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