She followed her dreams to launch green lane cosmetics.
Lara Schurter dreamed of being a beautician since childhood, which led her to create green lane. A brand focused on using natural and high quality ingredients, Lara makes green lane unique by being inspired by American cosmetics in the Swiss market.
GG: What, or who, inspired you to enter the field of work you are in now?
Lara Schurter: Being a beautician always fascinated me. When I lived in Italy for a while, I realized that Italians are much further along when it comes to natural products. At that time, we had natural cosmetic products in certain organic shops in Switzerland – but there weren’t many. I wanted to introduce nicely designed, natural, high-quality cosmetics to Switzerland.
GG: Tell us about your latest projects…what are you working on at the moment?
Lara Schurter: We are relaunching our web shop with a completely new design and a page for spa treatments.
GG: Tell us something most people don’t know about you?
Lara Schurter: I am a coffee addicted free spirit (haha).
GG: What are some favorite beauty products you cannot live without?
Lara Schurter: RAAW – Blue Beauty Drops Oil.
GG: How do you keep organized?
Lara Schurter: With the app Basecamp and I try not to procrastinate anything.
GG: What is your favorite inspirational quote?
Lara Schurter: Erfolg hat drei Buchstaben: tun!
(This is my favorite one in German/ meaning: Success has three letters: do it! (makes no sense in English)
GG: What advice would you give to your younger self?
Lara Schurter: Be more relaxed.