An ethical fashion brand that works solely with artisan communities affected by violence and instability, we caught up with Saloni Duggal Shrestha, the founder of Protsaah.
There are many Swiss Fashion Designers that are so incredibly creative, modern and passionate. We aim to dig deeper, beyond their designs and into the minds and hearts of what inspires them to dedicate their lives to their brand. Join us on a journey of discovering all things fashionably Swiss…allow us to introduce you to Protsaah.
GG: Tell us about your brand name?
Protsaah: ‘Protsaah’ has its roots in Sanskrit and means to encourage, motivate and support someone. I chose this for my brand, as the original idea was to support artisans and craftsmen in co
nflict zones to create beautiful handcrafted products with a contemporary design aesthetic. Protsaah – Handcrafted Peace also encourages the people of the developed world to be brave, curious and conscious in their buying decisions.
GG: Tell us about the logo?
Protsaah: The Logo stems from the brand tagline ‘Handcrafted Peaces’, the dove is a symbol of peace, the hand symbolises the artisan and the most crucial element is the ‘drop’ which stands for the blood, sweat, and tears that mark the lives of the people living in conflict zones globally.
GG: How would you describe your designs?
Protsaah: Our designs are almost always simple, contemporary, and with color that brings an edge to every collection. I also have a leaning towards geometric patterns and designs.
GG: Where are most of your items produced?
Protsaah: Protsaah is a socially-conscious, ethical fashion brand that works solely with artisan communities affected by violence and instability, in conflict zones globally. Currently, Protsaah’s most popular collections are produced in Kashmir, Tibet & Rwanda.
GG: What is your earliest memory of being inspired by fashion?
Protsaah: Sitting besides my mother at a weaver/ embroiderer’s workshop in Punjab, India, is my very first memory of being inspired by handcrafted, anti‐industrialism approach and a commitment to slow, sustainable fashion.
GG: What is your fashion influence? Travel? People? Fashion Weeks?
Protsaah: One of Protsaah’s key values and my primary inspiration is Travel. I believe that one should travel,
As much as you can. As far as you can. As long as you can. Because life is not meant to be lived in one place.
GG: What is your favorite piece you ever designed?
Protsaah: My favorite piece would have to be our first Abracadabra (Reversible Patterns scarf) Pashmina Scarf. We developed this product to merge two famous handlooming techniques in India; The Bananas technique (from Varanasi) & The Kashmiri.
GG: What are your favorite metals/textures/beads/etc.?
Protsaah: My favourite metal is Silver, since its so impressionable, lustrous and most importantly versatile. The scratched finish, one of our Lhasa Collections’ trademark is my favorite texture as it elevates the beauty and character of every design.
GG: Where do you source your metals and where are your items produced?
Protsaah: We use 925 Sterling Silver for our Lhasa Collection, as the women making our jewellery in Tibet are not professional jewellery makers, silver gives them the room to make mistakes and also correct those mistakes easily. The sterling silver we use to make our jewellery consists of 92.5% pure silver and 7.5% of copper, is source in China. Our jewellery pieces are also 18K Gold and Rose gold plated, which we source in India.
GG: Can you give some fashion advice to our readers?
Protsaah: Gold is a color that looks fabulous on all women, irrespective of skin and hair color. Wear gold and bring forth the Diva from within.