With a goal to offer the best natural beauty products for people who have high demands on quality, sustainability and natural lifestyles, green lane gives people what they are searching for.
There are many Swiss cosmetics companies that are so incredibly creative, modern and passionate. We aim to dig deeper, beyond their product selection and into the minds and hearts of what inspires them to dedicate their lives to their brand. Join us on a journey of discovering all things related to Swiss skincare…allow us to introduce you to green lane, founded by Lara Schurter.
GG: Tell us about your brand name?
green lane: When I was on holiday in England a few years ago, I went for a walk through a forest and there was this sign that said, ‘green lane’. That’s how the slogan ‘take the green lane’ was born.
GG: Tell us about the logo?
green lane: The logo is made up of our name and the green lane ‘green’.
GG: How would you describe your products?
green lane: Sustainable with beautiful designs and packaging. Cool, hip, trendy, American inspired and they are hard to find elsewhere.
GG: Where are most of your items coming from?
green lane: From Switzerland, America, Great Britain, Germany, Australia, and France.
GG: What is your earliest memory of being inspired by cosmetics?
green lane: My family went to Tuscany for holidays every year. I remember that my Mom bought Monoi shampoo and since then I always think of holidays when I smell this scent.
GG: What is your fashion influence? Travel? People?
green lane: Magazines, the internet, people and traveling.
GG: What is your favorite product?
green lane: Hmmm difficult to say. There is a product by HERBIVORE BOTANICALS. I absolutely love the Body Polish – Coco Rose.
GG: Where do you source your products and where are your products produced?
green lane: From all over the world. We have products that are produced for example in Seattle and others that are produced here in Switzerland.
GG: Can you give some beauty advice to our readers?
green lane: Cleansing is crucial! Wash and clean your face every morning and evening. Do not forget to apply high sun protection before you leave your house and drink a lot of water during the day. Use highly concentrated compounds such as Omega3, zinc and vitamins.