Starting a Business in Zurich

posted on | updated on | by Zuri Girl

What’s it like to be an entrepreneur? Fun, scary, rewarding??? The Professional Womens Group Zurich is bringing together 4 influential women at different stages of their business journey to share their entrepreneurship stories and inspire YOU during a formal presentation and networking event.

Here’s an inside scoop to get you excited about who you’ll meet at the event on 15 September…

Be inspired ladies!

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Giselle_RuferMeet Giselle Rufer, founder of Delance Swiss Watches

Zuri Girl: What’s a day in your life look like?

Giselle: My day can be very different as I use to travel a lot but a few things remain the same: I begin with a one hour meditation, then I check my planning for the day. I make the list of the 3 most important things I have to do for the day and do one thing after the other as quietly as possible until I finish the day with a one hour meditation.

Zuri Girl: Having your own business is a lot of pressure to work, work, work.  Any tips for new entrepreneurs on work / life balance?

Giselle: Meditation, walking and enjoying life, your health is the most important. Make everything very simple, if it is simple it is easy to be perfect. Remember that you need 20% of your time to achieve 80% of perfection, that is almost always more than enough.

Zuri Girl: Favorite books / speakers that helped with your road to building a business?

Giselle: Many books about marketing and communication but the one that made me take the decision to follow my dream is “Women Who Run with the Wolves” by Clarissa Pinkola Estés

Zuri Girl: What can we expect to hear from you at the PWG event?

Giselle: I would like to tell to women to believe in themselves, to develop their talents, to support each other and to enjoy life and be happy. Being happy is the greatest gift you can make to your beloved.

Zuri Girl: What’s on your daily reading / listening list?

Giselle: “The Tibetan book of living and dying”

Zuri Girl: What’s your favorite Zurich restaurant?

Giselle: Hotel St-Gotthard, good and convenient, near to the station

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Assam_KlammsteinerMeet Assem Klammsteiner, founder of Simply Soup

Zuri Girl: What’s a day in your life look like?

Assem: Everyday is very different from the previous. Thats what I love about my life, there is no routine. I could start a day off with a meeting with a supplier or a potential partner, then a team meeting, then do lunch service. In the afternoon there might be a new product development session in the kitchen or a brainstorming of marketing ideas. Of course I have to always take time in the day to sit down at my computer and send off catering offers, answer emails, put together the menu for next week, pay bills, do some accounting, write invoices.

Zuri Girl: Having your own business is a lot of pressure to work, work, work.  Any tips for new entrepreneurs on work / life balance?

Assem: Work-life balance is something I grew into, it didn`t come very easily at first. I would work 7 days a week at first because starting a business requires a lot of work and dedication. Then I went down to 6 days, now I work 5 days and take the weekend off completely. Rather than tips or tricks, I would say its a process you have to go through. With time I realized that any issue could be solved and it didn`t require me running around like a chicken with its head cut off to solve it. I believe every entrepreneur has to go through a natural process of letting go of their business and trusting others with it.

Zuri Girl: Favorite books / speakers that helped with your road to building a business?

Assem: I follow Marie Forleo online. She is a great inspiration and gives very good tips on being an entrepreneur. “Anyone can do it” and “the E-myth ” have helped me greatly in building my business.

Zuri Girl: What can we expect to hear from you at the PWG event?

Assem: Challenges and perks of being an entrepreneur, my story, any advice the audience might ask for.

Zuri Girl: What’s on your daily reading / listening list?

Assem: marieforleo.com, my todo list:)

Zuri Girl: What’s your favorite Zurich restaurant?

Assem: Apart from the obvious answer:), for the best sushi in town I just have to go across the street to Yens. For the best maroccan: Maison Blunt. Best Thai: Asian Moon. Best asian: Nagasui/Tiffins.

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Marie_Ry_BenedixenMeet Marie Ry Bendixen, founder of The Bookwrap

Zuri Girl: What’s a day in your life look like?

Marie: My day is very structured. Every morning I fill out my importance/urgency matrix, which I use for my “today´s task template”. My day is divided into various timeslots helping me to stay focused and move forward with what is most important.

Zuri Girl: Having your own business is a lot of pressure to work, work, work.  Any tips for new entrepreneurs on work / life balance?

Marie: Learn to prioritize. Ask yourself what is necessary for your business and for you privately to develop, make the difference, keep motivated, focus, succeed, sleep at night, reach short and long time goals etc.

Zuri Girl: Favorite books / speakers that helped with your road to building a business?

Marie: Being in the book wrapping business a lot of books are being consumed on a regular basis.

Zuri Girl: What can we expect to hear from you at the PWG event?

Marie: I will share the consequences a banana attack on a book in my bag had on the last 3.5 years of my life.

Zuri Girl: What’s on your daily reading / listening list?

Marie: I read various newspapers every morning to stay updated. I enjoy listening to opera and

classical piano concerts while working.

Zuri Girl: What’s your favorite Zurich restaurant?

Marie: Restaurant Helvetia. They are content and have a consistent high level of service, innovation, food quality and events. It is a versatile, not posh but good quality kind of place.

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Brigitte_BaumannMeet Brigitte Baumann, Founder & CEO of Go Beyond Investing

Zuri Girl: What’s a day in your life look like?

Brigitte: I love early mornings because that is when my brain is fresh so usually from 7.00 to 9.00 I do work that requires clear thinking and catch up on emails. My day often is allocated between 4 activities: a)spending time with entrepreneurs either in investor pitch sessions or due diligence/negotiation or mentoring once we have invested in them. b) working with investors to help them build, manage and exit their early stage investing portfolio c) teaching and evangelising angel investing and finally d) working with my colleagues at Go Beyond Investing. I end the day as I began it  from 21.00 to 23.00 catching up on emails and thinking.  I travel about 40% of the times

Zuri Girl: Having your own business is a lot of pressure to work, work, work.  Any tips for new entrepreneurs on work / life balance?

Brigitte: The beauty for me is that work is no longer relevant because as an entrepreneur, I am living my passion and so how can I call it work? My passion is a big part of my life . What makes the 14 hour days fine is that I have lots of flexibility within those hours, I intertwine personal and business tasks continuously throughout the day and no one cares.

Zuri Girl: Favorite books / speakers that helped with your road to building a business?

Brigitte: I don’t read much. I got my experience working in mid size companies for the CEO and then just doing it myself. 

Zuri Girl: What can we expect to hear from you at the PWG event?

Brigitte: The power and challenge of being able to be authentic when you are an entrepreneur; The challenges and approaches for raising financing for the company; The benefits of being a business angel if one day you plan to be an entrepreneur. 

Zuri Girl: What’s on your daily reading / listening list?

Brigitte: Innovation Daily, Euronews

Zuri Girl: What’s your favorite Zurich restaurant?

Brigitte: Restaurant Rigiblick

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Meet these inspiring ladies…and hear more about their adventure at the next Professional Womens Group event.

Event Details:

When: Tuesday, 15 September |  18.30 registration

Where: Crowne Plaza Hotel

Cost: CHF 60 for PWG Members / CHF 80 for non-members (cash only)

RegistrationProfessional Womens Group Website

Zuri Girl Tip: Not familiar with the Professional Womens Group? Check out Zuri Girl’s Inside Scoop & video from their 30th Anniversary Party.

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